Help shape the future of comfortable clothing
Better clothing starts by listening
Everyone experiences comfort differently.
Some people avoid certain fabrics.
Others overheat.
Some struggle with seams.
Others simply never find clothes that feel quite right.
Yet these experiences rarely influence how clothing is designed.
That's why Comfort Lab exists.
The people wearing clothing are the real experts on comfort.
Is Comfort Lab for you?
Does this sound familiar?
- You remove clothing tags.
- You get home and immediately change into comfortable clothes.
- Some fabrics make your skin crawl.
- Temperature affects what you can wear.
- You wear the same few outfits over and over because they're comfortable.
- Shopping feels overwhelming.
- You wish clothing was designed around how bodies feel—not just how they look.
If even one of these sounds familiar, we'd love to hear your story.
How does it work?
1. Join
Fill in a short form.
2. Tell us your experience
Share what works—and what doesn't.
3. Help shape new ideas
Join optional discussions or surveys.
4. Try prototypes
Test new designs before anyone else.
5. Better clothing for everyone
Your feedback becomes future AYAMI products.
Every piece of clothing begins with an idea.
Why become a Member?
We're starting with just 50 Members so we can get to know each person and genuinely learn from their experiences.
As a Member, you'll receive:
- Help shape clothing around your needs and preferences.
- Test prototypes and influence designs before they're released.
- Join exclusive Comfort Lab discussions and research sessions.
- Suggest ideas for future products and features.
- Get early access to new collections and announcements.
As the community grows, Membership will close and new members will join under future cohorts.