Help shape the future of comfortable clothing

Comfort Lab is AYAMI's community where people share their experiences to help design clothing that feels better to wear.

Free • Online • No diagnosis required

Join Comfort Lab

Better clothing starts by listening

Everyone experiences comfort differently.

Some people avoid certain fabrics.

Others overheat.

Some struggle with seams.

Others simply never find clothes that feel quite right.

Yet these experiences rarely influence how clothing is designed.

That's why Comfort Lab exists.

The people wearing clothing are the real experts on comfort.

Comfort Lab is where we listen.

Is Comfort Lab for you?

Does this sound familiar?

  • You remove clothing tags.
  • You get home and immediately change into comfortable clothes.
  • Some fabrics make your skin crawl.
  • Temperature affects what you can wear.
  • You wear the same few outfits over and over because they're comfortable.
  • Shopping feels overwhelming.
  • You wish clothing was designed around how bodies feel—not just how they look.

If even one of these sounds familiar, we'd love to hear your story.

How does it work?

1. Join

Fill in a short form.

2. Tell us your experience

Share what works—and what doesn't.

3. Help shape new ideas

Join optional discussions or surveys.

4. Try prototypes

Test new designs before anyone else.

5. Better clothing for everyone

Your feedback becomes future AYAMI products.

Every piece of clothing begins with an idea.

At AYAMI, that idea begins with someone saying:

"I wish clothing..."

Comfort Lab is where those wishes become reality.

Why become a Member?

We're starting with just 50 Members so we can get to know each person and genuinely learn from their experiences.

As a Member, you'll receive:

  • Help shape clothing around your needs and preferences.
  • Test prototypes and influence designs before they're released.
  • Join exclusive Comfort Lab discussions and research sessions.
  • Suggest ideas for future products and features.
  • Get early access to new collections and announcements.

As the community grows, Membership will close and new members will join under future cohorts.

Become a Member

Because the people wearing clothing should have a voice in how it's designed.

Free • Online • No diagnosis required

Join Comfort Lab

Join Comfort Lab

Why AYAMI?

Most clothing brands begin with trends.

We begin with people.

Comfort Lab is how every future AYAMI collection starts—with real experiences, honest conversations, and people who believe clothing should adapt to those wearing it.

Because the best clothing isn't designed for people.

It's designed with them.